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Family-run McAuley Feeds promotes economic and environmental sustainability through demand response

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McAuley Feeds, a third-generation agricultural business that has been farming in Balrath, Ireland since the mid-1950s has turned to the renewable energy and demand response markets to support the organisation’s long-term progress and profits.

The family-owned and operated business grows cereal and forage crops to produce feed for livestock such as dairy, beef, and sheep. Over the years the company has continuously evolved, seeking to offer the highest standard of service and delivery, along with efficient and progressive farming practices.

As a high-volume business that operates machinery for five and a half days each week, McAuley uses

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